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Life and health insurance marketing

Section: Books
Title: Life and health insurance marketing / Dennis W. Goodwin ; edited by Dani L. LongAuthor: Goodwin, Dennis W.
Edition: [Repr.]Publication: Atlanta : Life Management Institute LOMA, 1992Physical description: 536 p. ; 26 cmSeries: (FLMI Insurance Education Program)Notes: Sumario: The marketplace -- Products and pricing -- Distribution channels -- Promotion -- Managing the custumer relationship -- Managing the marketing functionMateria / lugar / evento: Seguro de vida Seguro de enfermedad Marketing Empresas de seguros Cursos Manuales Otros autores: Long, Dani L.
LOMA
Secondary series: FLMI Insurance Education Program Other categories: 341Standard numbers: ISBN 0-939921-03-0
Referencias externas:
Holdings:
FUNDACIÓN MAPFRE. Centro de Documentación
FUNDACIÓN MAPFRE. Centro de Documentación
FUNDACIÓN MAPFRE. Centro de Documentación — Signature: 341-GOO-LIF — Record number: 018376
Loan: AvailableAvailable