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A CEOs guide to innovation in China

Recurso electrónico / electronic resource
MARC record
Tag12Value
LDR  00000cab a22000004b 4500
001  MAP20120004863
003  MAP
005  20220912145020.0
008  120206e20120201usa|||p |0|||b|eng d
040  ‎$a‎MAP‎$b‎spa‎$d‎MAP
084  ‎$a‎922.111
1001 ‎$0‎MAPA20120005945‎$a‎Orr, Gordon
24512‎$a‎A CEOs guide to innovation in China‎$c‎Gordon Orr and Erik Roth
520  ‎$a‎China is innovating -- Chinas innovation landscape -- Improving the patent process -- The business-to-consumer visibility gap -- Successes in business to business -- Advantage, multinationals? -- Four priorities for innovators in China : Deeply understanding Chinese customers; Retaining local talent; Instilling a culture of risk taking; Promoting collaboration
650 1‎$0‎MAPA20080606787‎$a‎Innovación empresarial
650 1‎$0‎MAPA20080606091‎$a‎Estrategia empresarial
650 1‎$0‎MAPA20080548537‎$a‎Patentes
650 1‎$0‎MAPA20080591922‎$a‎Mercados emergentes
651 1‎$0‎MAPA20080644178‎$a‎China
7001 ‎$0‎MAPA20120005952‎$a‎Roth, Erik
7102 ‎$0‎MAPA20080442569‎$a‎McKinsey & Company
7730 ‎$t‎The McKinsey Quartely‎$g‎February 2012 ; 10 p.