Centro de Documentacion de Fundación MAPFRE - A CEOs guide to innovation in China

Notes: Sumario: China is innovating -- Chinas innovation landscape -- Improving the patent process -- The business-to-consumer visibility gap -- Successes in business to business -- Advantage, multinationals? -- Four priorities for innovators in China : Deeply understanding Chinese customers; Retaining local talent; Instilling a culture of risk taking; Promoting collaborationRelated records: En: The McKinsey Quartely. - February 2012 ; 10 p.Materia / lugar / evento: Innovación empresarial Estrategia empresarial Patentes Mercados emergentes China Otros autores: Roth, Erik
McKinsey & Company
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