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Exploiting the single customer view to maximise the value of customer relationships : an Experian briefing paper for the insurance market
Recurso electrónico / electronic resource
MAP20120012653
Exploiting the single customer view to maximise the value of customer relationships : an Experian briefing paper for the insurance market. — London : Experian QAS, 2011
Sumario: This briefing paper examines the key issues, drivers and challenges that insurers face in achieving and exploiting a single view of their customers. The concept of a single customer view or SCV is nothing new, but the current climate has made it imperative for insurance companies to fully understand who their customers are, and their value, to ensure responsible policy cover and to limit their own exposure to risk, now and in the future. For insurers, the drive of consumers online, and the increasing role of aggregators within the market has changed the industry. Couple this with increased regulatory compliance from the FSA, with legislation such as Solvency II and Basel III, and the insurance sector is under more pressure to deliver a single view of its customers than ever before
1. Mercado de seguros ‌. 2. Fidelización de clientes ‌. 3. Servicio al cliente ‌. 4. Creación de valor en la empresa ‌. 5. Relaciones comerciales ‌. 6. Márketing de la empresa de seguros ‌. I. Experian QAS ‌.