Centro de Documentacion de Fundación MAPFRE - Mapfre Seguros : retailer microinsurance distribution in Brazil : part of a series of case studies on alternative microinsurance distribution models

MAP20120022027

Mapfre Seguros : retailer microinsurance distribution in Brazil : part of a series of case studies on alternative microinsurance distribution models / Herman Smit and Anja Smith. — Bellville, South Africa : CENFRI, 2011

En cubierta : Microsinsurance Innovation Facility

Sumario: The purpose of the case studies is to review the success and development of alternative microinsurance models that have been developed during the last few years. This focus note identifies success factors as well as challenges faced in the process of innovative distribution. This contributes to a better understanding of how insurance products work in the low-income market. This case study focuses on Mapfres alternative (retailer) distribution channels, an area that has seen particular innovation in the Brazilian context. The success of Mapfres retailer distribution model has long served as a benchmark in the microinsurance community. The lessons learnt from Mapfres experiences both failures and successes are shared in this case study. The project draws on information gathered during a number of interviews with microinsurance providers. The information from the interviews is supplemented by publically available information on these providers and their distribution channels, including newspaper reports, websites and annual reports. In addition, the report draws strongly on other research documents compiled by Cenfri on the Brazilian microinsurance market and on alternative distribution channels in other markets

1. INERCO . 2. Microseguros . 3. Casos prácticos . 4. Distribución de seguros . 5. Productos de seguros . 6. Brasil . I. Smith, Anja . II. The Centre for Financial Regulation and Inclusion .