Section: Articles Title: Customers will pay more for less / Alexander ChernevAuthor: Chernev, Alexander Related records: En: Harvard business review. - Boston : Impact Media Comercial S.A., 1988-. - 04/06/2012 Tomo 90 Número 6 - junio 2012 Other categories: 92 Rights: In Copyright (InC) Referencias externas: earth MÁS INFORMACIÓN See issue detail