MAP20120033450Charam, RamWhat the customer wants you to know : how everybody needs to think differently about sales / Ram Charan. — Penguin books, 2007176 p.R. 049506 donado por D. Miguel Márquez OsorioSumario: The problem with sales -- Fixing the broken sales process -- How to become your customer's trusted partner -- The value account plan -- developing the value creation sales force -- Making the sale -- Sustaining the process - Taking value creation selling to the next level