Centro de Documentacion de Fundación MAPFRE - Strategic market management

Edition: 4th edPublication: New York [etc.] : John Wiley & Sons, cop. 1995Physical description: 379 p. ; 23 cmNotes: Sumario: Business strategy: the concept and trends in its management -- Strategic market management -- Customer analysis -- Competitor analysis -- Market analysis -- Environmental analysis -- Self-analysis -- Portfolio analysis -- obtaining a sustainable competitive advantage -- Differentiation strategies -- Obtaining an SCA-low cost, focus, and the preemptive move --Growth strategies: penetration, product-market expansion, and vertical integration -- Diversification -- Strategies in declining and mature markets -- Implementing de strategy -- Formal planning systemsMateria / lugar / evento: Empresas Marketing Management Marketing estratégico Planificación Other categories: 922.112.1Standard numbers: ISBN 0-471-30956-7

Rights: In Copyright (InC)

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FUNDACIÓN MAPFRE. Centro de Documentación

FUNDACIÓN MAPFRE. Centro de Documentación — Signature: 922.112.1-AAK-STR — Record number: 019977

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