Strategic market management

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<rdf:Description>
<dc:creator>Aaker, David A.</dc:creator>
<dc:date>1995</dc:date>
<dc:description xml:lang="es">Sumario: Business strategy: the concept and trends in its management -- Strategic market management -- Customer analysis -- Competitor analysis -- Market analysis -- Environmental analysis -- Self-analysis -- Portfolio analysis -- obtaining a sustainable competitive advantage -- Differentiation strategies -- Obtaining an SCA-low cost, focus, and the preemptive move --Growth strategies: penetration, product-market expansion, and vertical integration -- Diversification -- Strategies in declining and mature markets -- Implementing de strategy -- Formal planning systems</dc:description>
<dc:identifier>https://documentacion.fundacionmapfre.org/documentacion/publico/es/bib/13984.do</dc:identifier>
<dc:language>eng</dc:language>
<dc:publisher>John Wiley & Sons</dc:publisher>
<dc:rights xml:lang="es">InC - http://rightsstatements.org/vocab/InC/1.0/</dc:rights>
<dc:subject xml:lang="es">Empresas</dc:subject>
<dc:subject xml:lang="es">Marketing</dc:subject>
<dc:subject xml:lang="es">Management</dc:subject>
<dc:subject xml:lang="es">Marketing estratégico</dc:subject>
<dc:subject xml:lang="es">Planificación</dc:subject>
<dc:type xml:lang="es">Books</dc:type>
<dc:title xml:lang="es">Strategic market management</dc:title>
<dc:format xml:lang="es">379 p. ; 23 cm</dc:format>
</rdf:Description>
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