Centro de Documentacion de Fundación MAPFRE - Impact of social media on the financial services sector

Publication: St. Georgen, Germany [etc.] ; Barcelona : GFT Technologies AG : IESE Business School, 2012Series: (Blue paper)Notes: Sumario: Consumer use of social media is still growing -- The customer experience journey in banking is the foundation for social media initiatives -- Applying social technologies in the finance industry means understanding the customer -- Social marketing -- Social market use cases and examples -- Social CRM -- Compared to Social Marketing, Social CRM is one of the Strategic Options for Financial Service Providers -- Measuring Social Initiatives Means Transparent Metrics -- Social Increases the Size of the Pie: New Business Opportunities for FSPs -- New business models use cases -- Applying social in finance means overcoming external regulations, internal resistance, and updating systems -- Future Trends Involve Mobile Convergence and Big Data Management -- Appendix : Classification of Social Technologies Materia / lugar / evento: Servicios financieros Redes sociales Nuevas tecnologías Marketing social CRM Marketing estratégico Otros autores: Kaganer, Evgeny
GFT Technologies AG
IESE Business School
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