Impact of social media on the financial services sector

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<dc:creator>Virgili, Juan A.</dc:creator>
<dc:creator>Kaganer, Evgeny</dc:creator>
<dc:creator>GFT Technologies AG</dc:creator>
<dc:creator>IESE Business School</dc:creator>
<dc:date>2012</dc:date>
<dc:description xml:lang="es">Sumario: Consumer use of social media is still growing -- The customer experience journey in banking is the foundation for social media initiatives -- Applying social technologies in the finance industry means understanding the customer -- Social marketing -- Social market use cases and examples -- Social CRM -- Compared to Social Marketing, Social CRM is one of the Strategic Options for Financial Service Providers -- Measuring Social Initiatives Means Transparent Metrics -- Social Increases the Size of the Pie: New Business Opportunities for FSPs -- New business models use cases -- Applying social in finance means overcoming external regulations, internal resistance, and updating systems -- Future Trends Involve Mobile Convergence and Big Data Management -- Appendix : Classification of Social Technologies </dc:description>
<dc:identifier>https://documentacion.fundacionmapfre.org/documentacion/publico/es/bib/142136.do</dc:identifier>
<dc:language>eng</dc:language>
<dc:publisher>GFT Technologies AG</dc:publisher>
<dc:rights xml:lang="es">InC - http://rightsstatements.org/vocab/InC/1.0/</dc:rights>
<dc:subject xml:lang="es">Servicios financieros</dc:subject>
<dc:subject xml:lang="es">Redes sociales</dc:subject>
<dc:subject xml:lang="es">Nuevas tecnologías</dc:subject>
<dc:subject xml:lang="es">Marketing social</dc:subject>
<dc:subject xml:lang="es">CRM</dc:subject>
<dc:subject xml:lang="es">Marketing estratégico</dc:subject>
<dc:type xml:lang="es">Books</dc:type>
<dc:title xml:lang="es">Impact of social media on the financial services sector</dc:title>
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