Centro de Documentacion de Fundación MAPFRE - The Connected car business model : will a standardized approach propel further adoption, or inhibit brand differentiation?

Publication: London : Telematics Update, 2013Notes: Sumario: As the connected car experience begins to accelerate toward ubiquity, a new multibillion dollar value chain takes shape. The automotive consultancy SBD forecasts that more than 90% of new cars sold in 2025 will come with factory-fitted telematics, up from around 10% today. But how best to tap this $25 billion business in telematics control units, content and connectivity remains unclear. Will car makers make money selling apps? Or will subscription- and usage-based business models prevail? Also, is there money to be made from things like over-the-air software updates? And will a superior connected experience indeed sell more cars, as many OEMs hope? Telematics Update asked some of the top connected car experts in the industry about the best approaches to enhance adoption and revenue opportunitiesMateria / lugar / evento: Telemática Industria automovilística Aplicaciones móviles Rentabilidad Fidelización de clientes Servicio al cliente Otros autores: Telematics Update
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