Insurers, intermediaries and interactions : from channels to networks

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<title>Insurers, intermediaries and interactions</title>
<subTitle>: from channels to networks</subTitle>
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<namePart>Bieck, Christian</namePart>
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<namePart>Schlager, Tobias</namePart>
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<namePart>IBM Global Business Services Group</namePart>
<namePart>IBM Institute for Business Value</namePart>
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<dateIssued encoding="marc">2013</dateIssued>
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<publisher>IBM Global Services</publisher>
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<abstract displayLabel="Summary">How can insurers serve their customers personally while coping with the broad information and interaction demands of the digital age? How do they make sure it is their intermediaries that matter? How should the  connections among insurer, intermediary and customer be constructed? To find out, we surveyed consumers and intermediaries, and interviewed insurers in 17 countries. What did we learn?</abstract>
<note type="statement of responsibility">By Christian Bieck, Peter Maas and Tobias Schlager</note>
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<topic>Mercado de seguros</topic>
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<topic>Mediación de seguros</topic>
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<topic>Intermediarios financieros</topic>
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<topic>Interacción</topic>
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<topic>Conexiones</topic>
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<topic>Atención al cliente</topic>
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<topic>Fidelización de clientes</topic>
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<topic>Internet</topic>
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<topic>Multicanalidad</topic>
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<topic>Comercio electrónico</topic>
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