Search

The State of service in insurance

<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd">
  <record>
    <leader>00000cam a22000004b 4500</leader>
    <controlfield tag="001">MAP20130015217</controlfield>
    <controlfield tag="003">MAP</controlfield>
    <controlfield tag="005">20220901134409.0</controlfield>
    <controlfield tag="008">130513s2013    usa||||       ||| ||eng d</controlfield>
    <datafield tag="040" ind1=" " ind2=" ">
      <subfield code="a">MAP</subfield>
      <subfield code="b">spa</subfield>
      <subfield code="d">MAP</subfield>
    </datafield>
    <datafield tag="084" ind1=" " ind2=" ">
      <subfield code="a">219</subfield>
    </datafield>
    <datafield tag="100" ind1="1" ind2=" ">
      <subfield code="0">MAPA20130005003</subfield>
      <subfield code="a">Bieck, Christian</subfield>
    </datafield>
    <datafield tag="245" ind1="1" ind2="4">
      <subfield code="a">The State of service in insurance</subfield>
      <subfield code="c">Christian Bieck</subfield>
    </datafield>
    <datafield tag="260" ind1=" " ind2=" ">
      <subfield code="a">New York</subfield>
      <subfield code="b">IBM Corporation</subfield>
      <subfield code="c">cop. 2013</subfield>
    </datafield>
    <datafield tag="520" ind1=" " ind2=" ">
      <subfield code="a">As companies expand into new market segments, they are finding it more challenging to differentiate their products and to grow marketshare profitably. Looking beyond price as a differentiator, insurance carriers need to focus on their value chain to examine what factors they can rely on as differentiators. Companies can use their excellence in operations and product leadership as differentiators. However, both of these criteria are related to one gating factor: service. To use service as a differentiator, an insurance carrier must provide excellent service to all its key audiences: agents, brokers, vendors, members of its distribution channels (such as bancassurance and associations)and customers</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="1">
      <subfield code="0">MAPA20080586294</subfield>
      <subfield code="a">Mercado de seguros</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="1">
      <subfield code="0">MAPA20080593483</subfield>
      <subfield code="a">Servicio al cliente</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="1">
      <subfield code="0">MAPA20080574857</subfield>
      <subfield code="a">Cadena del valor</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="1">
      <subfield code="0">MAPA20080609542</subfield>
      <subfield code="a">Canales de distribución</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="1">
      <subfield code="0">MAPA20080561499</subfield>
      <subfield code="a">Benchmarking</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="1">
      <subfield code="0">MAPA20080589189</subfield>
      <subfield code="a">Atención al cliente</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="1">
      <subfield code="0">MAPA20080614126</subfield>
      <subfield code="a">Fidelización de clientes</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="1">
      <subfield code="0">MAPA20080547738</subfield>
      <subfield code="a">Internet</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="1">
      <subfield code="0">MAPA20120004689</subfield>
      <subfield code="a">Multicanalidad</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2=" ">
      <subfield code="0">MAPA20080595296</subfield>
      <subfield code="a">Comercio electrónico</subfield>
    </datafield>
    <datafield tag="710" ind1="2" ind2=" ">
      <subfield code="0">MAPA20080431648</subfield>
      <subfield code="a">IBM</subfield>
    </datafield>
  </record>
</collection>