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The Customer experience as a source of competitive advantage : what insurers can learn from other industries'leaders
The Customer experience as a source of competitive advantage : what insurers can learn from other industries'leaders
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Section: Books
Title: The Customer experience as a source of competitive advantage : what insurers can learn from other industries'leaders / study realized by Geneviève ThibaultAuthor: Thibault, Geneviève ‌
Publication: Barcelona : Universitat de Barcelona, 2013Physical description: 85 p. ; 30 cmSeries: (Cuadernos de dirección aseguradora ; 155)Notes: Tesis del Master en Dirección de Entidades Aseguradoras y Financieras. Tutor : Carlos Grau Algueró. Curso 2011-2012Sumario: What is service? -- Services experience innovation: the way to maintain a competitive edge over time -- Social trends challenging your business -- Leading companies in creating a competitive edge through customer experience -- Factors limiting service quality -- Essential internal factors to pursue a customer experience differentiation -- Strategic considerations for insurers in designing their approach to customer experience -- ConclusionsMateria / lugar / evento: Empresas de seguros ‌Servicio al cliente ‌Atención al cliente ‌Calidad de servicio ‌Ventaja competitiva ‌Estrategia empresarial ‌Márketing de la empresa de seguros ‌España ‌Otros autores: Grau Algueró, Carles ‌
Universitat de Barcelona ‌
Secondary series: Cuadernos de dirección aseguradora ; 155 ‌Trabajos Fin de Master ‌Other categories: 217
Rights: In Copyright (InC)
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FUNDACIÓN MAPFRE. Centro de Documentación
FUNDACIÓN MAPFRE. Centro de Documentación
FUNDACIÓN MAPFRE. Centro de Documentación — Signature: MAP - 217 THI CUS — Record number: 049742
Loan: AvailableAvailable