Centro de Documentacion de Fundación MAPFRE - Insurance in a digital world : the time is now : EY global insurance digital survey 2013

Publication: London [etc.] : Ernst & Young, 2013Notes: Sumario: New digital technologies are irrevocably changing the way consumers engage and interact with insurers. Traditional operating structures are being disrupted, driving insurance executives to reassess their business model. it is time for insurers to re-evaluate their future direction and make the digital agenda a high priorityMateria / lugar / evento: Empresas de seguros Mercado de seguros Nuevas tecnologías Ventas de seguros Canales de distribución Atención al cliente Servicio al cliente Internet Modelos de negocio Reestructuración de la empresa Encuestas Comercio electrónico Otros autores: Ernst & Young
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