Centro de Documentacion de Fundación MAPFRE - Breaking the ICE : the role of insurance associations in insurance consumer education

Publication: Geneva : International Labour Office, 2014Series: (Microinsurance Paper ; 31)Notes: Sumario: In the last decade, some insurance associations (IAs) have expanded beyond their traditional core functions to develop insurance consumer education (ICE) programmes. Based on a review of the experiences of IAs in five countries, namely Brazil, Colombia, Kenya, Mexico and South Africa, this paper discusses the steps that should be taken during the preparation of an ICE. These include assigning responsibility internally, defining funding mechanisms, setting clear goals, defining the programme target and identifying partnership opportunities. It goes on to summarize key lessons for IAs on content, delivery and monitoring and evaluationMateria / lugar / evento: Cultura aseguradora Comportamiento del consumidor Percepción social Seguros Otros autores: Dalal, Aparna
International Labour Office
Micro Insurance Innovation Facility
Secondary series: Microinsurance paper ; 31 Other categories: 10

Rights: In Copyright (InC)

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