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Term life insurance in Germany : the consumers' perspective a need preferences-orientated product design?
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Section: Electronic documents
Title: Term life insurance in Germany : the consumers' perspective a need preferences-orientated product design? / Lukas Steinmann, Alexander BraunAuthor: Steinmann, Lukas ‌
Publication: Zurich : Swiss Reinsurance Company, cop. 2014Notes: Sumario: Consumer preferences matter -- What consumers really want -- Conclusions & recommendations -- Appendix: Choice-based conjoint analysisMateria / lugar / evento: Seguro de vida ‌Productos de seguros ‌Opinión del cliente ‌Comportamiento del consumidor ‌Alemania ‌Otros autores: Braun, Alexander ‌
Swiss Reinsurance Company ‌
Other categories: 341
Rights: In Copyright (InC)