Term life insurance in Germany : the consumers' perspective a need preferences-orientated product design?

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<title>Term life insurance in Germany</title>
<subTitle>: the consumers' perspective  a need preferences-orientated product design?</subTitle>
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<name type="personal" usage="primary" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20120006324">
<namePart>Steinmann, Lukas</namePart>
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<namePart>Swiss Reinsurance Company</namePart>
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<placeTerm type="code" authority="marccountry">che</placeTerm>
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<dateIssued encoding="marc">2014</dateIssued>
<issuance>monographic</issuance>
<place>
<placeTerm type="text">Zurich</placeTerm>
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<publisher>Swiss Reinsurance Company</publisher>
<dateIssued>cop. 2014</dateIssued>
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<abstract displayLabel="Summary">Consumer preferences matter --  What consumers really want -- Conclusions & recommendations --  Appendix: Choice-based conjoint analysis</abstract>
<note type="statement of responsibility">Lukas Steinmann, Alexander Braun</note>
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<topic>Seguro de vida</topic>
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<topic>Productos de seguros</topic>
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<topic>Comportamiento del consumidor</topic>
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