Search
Documentation Center

Bancassurance : has it peaked and what lies ahead?
Recurso electrónico / electronic resource
MAP20140016839
Shay, Rod ‌
Bancassurance : has it peaked and what lies ahead? / Rod Shay, David Cook
Sumario: Bancassurance experts look at the tempting question of whether bancassurance has peaked as well as what banks look for in insurance partners. They look to see if bancassurance has peaked and also say we are still encouraging the wrong behaviours when it comes to training people in the insurance business. "Needs-based" selling is not emphasised enough and many bank customers are simply at the receiving end of a product-push sales approach
En: Asia insurance review. - Singapore : Ins Communications Pte Ltd., 2009- = ISSN 0218-2696. - 05/05/2014 Número 5 - mayo 2014 , p. 68-69
1. Bancaseguros ‌. 2. Canales de distribución ‌. 3. Mercado de seguros ‌. 4. Perspectivas del seguro ‌. 5. Mediación de seguros ‌. 6. Distribución de seguros ‌. I. Cook, David ‌.