Customer loyalty in P&C insurance : US edition 2014 : excelling at both acquiring and retaining customers is proving elusive for many insurers. But insurers can improve their performance in each...

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<dc:creator>Whelan, David</dc:creator>
<dc:creator>O'Neill, Sean</dc:creator>
<dc:creator>Bain & Company</dc:creator>
<dc:date>2014</dc:date>
<dc:description xml:lang="es">Sumario: Most P&C insurance ads convey one of two themes: low price or peace of mind. A few ad campaigns emphasize convenience, and some contain a mix of those three themes. Acquisition leaders, though, maintain a drumbeat of price-based themes. Despite the high cost of continued customer churn, some carriers, such as GEICO, have chosen to become effi cient acquisition engines</dc:description>
<dc:identifier>https://documentacion.fundacionmapfre.org/documentacion/publico/es/bib/147842.do</dc:identifier>
<dc:language>eng</dc:language>
<dc:publisher>Bain & Company</dc:publisher>
<dc:rights xml:lang="es">InC - http://rightsstatements.org/vocab/InC/1.0/</dc:rights>
<dc:subject xml:lang="es">Fidelización de clientes</dc:subject>
<dc:subject xml:lang="es">Property-casualty</dc:subject>
<dc:subject xml:lang="es">Seguro de daños patrimoniales</dc:subject>
<dc:subject xml:lang="es">Mercado de seguros</dc:subject>
<dc:subject xml:lang="es">Tecnologías interactivas</dc:subject>
<dc:subject xml:lang="es">Retención de clientes</dc:subject>
<dc:subject xml:lang="es">Medios de comunicación</dc:subject>
<dc:subject xml:lang="es">Estados Unidos</dc:subject>
<dc:type xml:lang="es">Books</dc:type>
<dc:title xml:lang="es">Customer loyalty in P&C insurance : US edition 2014 : excelling at both acquiring and retaining customers is proving elusive for many insurers. But insurers can improve their performance in each area by systematically earning their customers' loyalty</dc:title>
<dc:coverage xml:lang="es">Estados Unidos</dc:coverage>
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