MAP20140023387 Maaß, Henning Manage the profitability of your life new business : fix it, change it, or dump it / by Henning Maaß, Daniel Matic, and Frank Schepers Sumario: Life insurers in Europe and North America face significant market pressure that makes a practical, three-step exercise a must for companies evaluating the profitability and viability of their new business En: Emphasis. - New York : Towers Watson, 1987-. - 02/07/2014 Número 2 - 2014 1. Mercado de seguros . 2. Seguro de vida . 3. Rentabilidad . 4. Europa . 5. Estados Unidos . I. Matic, Daniel . II. Schepers, Frank . III. Title.