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Delivering a better customer experience : the growth opportunity for the taking
Recurso electrónico / electronic resource
MAP20140023424
Guinn, Patricia ‌
Delivering a better customer experience : the growth opportunity for the taking / Patricia Guinn
Sumario: Many insurers are behind the times when it comes to using technology to improve the way they interact with customers. A good example of this is in the area of social media. Today's consumers, particularly younger ones, place a lot of value on the opinions and recommendations of friends and peers. Our industry is not top of mind among those that are taking advantage of this trend with clever use of Facebook or Twitter to win and retain clients
En: Emphasis. - New York : Towers Watson, 1987-. - 02/07/2014 Número 2 - 2014 , p. 32
1. Mercado de seguros ‌. 2. Servicio al cliente ‌. 3. Fidelización de clientes ‌. 4. Retención de clientes ‌. 5. Redes sociales ‌. 6. Márketing de la empresa de seguros ‌. I. Title.