Delivering a better customer experience : the growth opportunity for the taking

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      <subfield code="a">Delivering a better customer experience</subfield>
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      <subfield code="a">Many insurers are behind the times when it comes to using technology to improve the way they interact with customers. A good example of this is in the area of social media. Today's consumers, particularly younger ones, place a lot of value on the opinions and recommendations of friends and peers. Our industry is not top of mind among those that are taking advantage of this trend with clever  use of Facebook or Twitter to win and retain clients</subfield>
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