The Digital insurer CMOs : time for digital transformation or risk being left on the sidelines

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<rdf:Description>
<dc:creator>Accenture</dc:creator>
<dc:date>2014</dc:date>
<dc:description xml:lang="es">Sumario: Digital is changing the world and insurance chief marketing officers (CMOs) know it. They are embracing digital channels with fervor, but  it¿s time to do more. The prize is not mastery of the channels but command of the opportunities to delight customers and drive superior business outcomes. Then the reward for customers and marketers alike becomes relevant and seamless experiences from brand promise through brand delivery</dc:description>
<dc:identifier>https://documentacion.fundacionmapfre.org/documentacion/publico/es/bib/148406.do</dc:identifier>
<dc:language>eng</dc:language>
<dc:publisher>Accenture</dc:publisher>
<dc:rights xml:lang="es">InC - http://rightsstatements.org/vocab/InC/1.0/</dc:rights>
<dc:subject xml:lang="es">Marketing digital</dc:subject>
<dc:subject xml:lang="es">Mercado de seguros</dc:subject>
<dc:subject xml:lang="es">Canales de distribución</dc:subject>
<dc:subject xml:lang="es">Distribución comercial</dc:subject>
<dc:subject xml:lang="es">Imagen de marca</dc:subject>
<dc:subject xml:lang="es">Comportamiento del consumidor</dc:subject>
<dc:subject xml:lang="es">Servicio al cliente</dc:subject>
<dc:subject xml:lang="es">Márketing de la empresa de seguros</dc:subject>
<dc:type xml:lang="es">Books</dc:type>
<dc:title xml:lang="es">The Digital insurer CMOs : time for digital transformation or risk being left on the sidelines</dc:title>
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