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Sustainability a CFO can love

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<title>Sustainability a CFO can love</title>
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<namePart>Kuehn, Kurt</namePart>
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<namePart>McIntire, Lynnette</namePart>
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<abstract displayLabel="Summary">Most executives who champion sustainability programs are reluctant even to talk about their commercial benefits, much less to formally document cost benefit analyses. To ask forthrightly about the return on investment, they think, is crass and calls into question the sincerity of the effort. Even in purely internal discussions, funding for initiatives is extended because it's the right thing to do or because it's part of our corporate culture.
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<note type="statement of responsibility">Kurt Kuehn, Lynnette McIntire</note>
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<topic>Management</topic>
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<topic>Sostenibilidad</topic>
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<topic>Rendimiento de la empresa</topic>
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<topic>Relaciones comerciales</topic>
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<title>Harvard business review</title>
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<publisher>Boston : Impact Media Comercial S.A., 1988-</publisher>
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<identifier type="local">MAP20077100345</identifier>
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<text>07/04/2014 Tomo 92 Número 4 - abril 2014 , p. 66-74</text>
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