The Cultural connection : property-casualty carriers are mixing new and traditional marketing approaches to reach diverse audiences

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<title>Cultural connection</title>
<subTitle>: property-casualty carriers are mixing new and traditional marketing approaches to reach diverse audiences</subTitle>
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<abstract displayLabel="Summary">Today, 30% of the U.S. population is multicultural, a number that's expected to surpass more than 50% in the next few years, according to the U.S. Census Bureau. That growing demographic of consumers and potential shoppers begs the question: Should property/casualty carriers target by ethnicity?  Graphics: 1. U.S. property/casualty 2013 directs premiums; 2. U.S. commercial multi peril 2013 direct premiums; 3. U.S. homeowners multi peril 2013 direct premiums</abstract>
<note type="statement of responsibility">Lori Chordas</note>
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<identifier type="issn">1527-5914</identifier>
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<text>04/08/2014 Volumen 115 Número 4 - agosto 2014 , p. 24-31</text>
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