Centro de Documentacion de Fundación MAPFRE - Brazilian automotive perspectives 2014 : industry expects profitability downturn, overcapacity, price war and investment freeze this year

Publication: São Paulo [etc.] : Roland Berger Strategy Consultants, 2014Series: (Think act)Notes: Sumario: According to the survey, automotive industry executives in Brazil are primarily concerned with profit margins (57%), idle capacity (31%) and supplier relationships (28%). Other less important factors included logistics (16%) and R&D (9%). According to respondents, the issues at the top of the industry's strategic agenda were price wars among automakers (51%), entry of new players (47%), portfolio renewal and productivity ramp-up (both 31%). At the bottom of the strategic agenda for 2014 were investments in new plants (13%) and new production lines (16%), which confirms the slowdown in new investment in Brazil. It remains to be seen whether previously announced investments of around USD 80 billion, including product development, will actually be madeMateria / lugar / evento: Industria automovilística Perspectivas económicas Demandas Inversiones Sector automoción Brasil Otros autores: Bodewig, Martin
Braga, Paulo Ricardo
Roland Berger Strategy Consultants
Other categories: 921.9