Breaking the ice : [the agent's guide to sales promotion]

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<subTitle>: [the agent's guide to sales promotion]</subTitle>
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<abstract displayLabel="Summary">How to get the most out of this book -- Building prestige. First step in sales -- Letters -- Printed promotion -- Telephone -- Novelties and gifts -- Visual sales aids -- Cards and letterheads -- Media advertising -- Planning and testing your sales promotion</abstract>
<note>Legado J.J. Garrido i Comas</note>
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