Centro de Documentacion de Fundación MAPFRE - A Comprehensive approach to managing social media risk and compliance

MAP20140033454

A Comprehensive approach to managing social media risk and compliance / Steve Culp, Rafael Gomes, Jonathan Narveson. — New York [etc.] : Accenture, 2014

Sumario: This paper presents a comprehensive approach to managing these social media risks more effectively. The approach involves structures and actions across several major streams of work, including governance, processes and information systemssupported by leadership, culture, compliance and performance management activities that strengthen the human dimension of risk management, which can often be the weakest link

1. Gerencia de riesgos . 2. Social media . 3. Medios de comunicación . 4. Empresas . 5. Factores de riesgo . 6. Redes sociales . 7. Fraude . 8. Propiedad intelectual . 9. Costes económicos . 10. Compliance . I. Gomes, Rafael . II. Narveson, Jonathan . III. Accenture . IV. Title.