Modelling market orientation : a structural equation approach

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<titleInfo>
<title>Modelling market orientation</title>
<subTitle>: a structural equation approach</subTitle>
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<name type="personal" usage="primary" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080197667">
<namePart>Lado Cousté, Nora</namePart>
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<name type="personal" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080323059">
<namePart>Maydeu-Olivares, Albert</namePart>
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<name type="personal" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080273217">
<namePart>Rivera Camino, Jaime</namePart>
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<namePart>Universidad Carlos III de Madrid</namePart>
<namePart>Departamento de Economía de la Empresa</namePart>
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<place>
<placeTerm type="text">Madrid</placeTerm>
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<publisher>Universidad Carlos III, Departamento de Economía de la Empresa</publisher>
<dateIssued>1996</dateIssued>
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<abstract displayLabel="Summary">Most researches have studied economic performance linked to market orientation, while a lesser interest has been shown in validating this construct's measure. The authors present a study of market orientation designed to obtain a valid measure of the market orientation construct. After presenting a theoretical model of market orientation, it is applied to investigate the usefulness of this construct in insurance companies of two European countries. Key features of the research methodology include several rounds of pretesting, multiple informant assessment, and a covariance structure procedure to show the structural validity of a measure of market orientation. the results show that the measure proposed is represented by a factorial structure that can be interpreted as an overall market orientation factor in both populations an a country specific additional factor</abstract>
<note type="statement of responsibility">Nora Lado, Albert Maydeu-Olivares, Jaime Rivera Camino</note>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080546991">
<topic>Empresas</topic>
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<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080590567">
<topic>Empresas de seguros</topic>
</subject>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080607548">
<topic>Orientación al mercado</topic>
</subject>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080606091">
<topic>Estrategia empresarial</topic>
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<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080602659">
<topic>Modelos econométricos</topic>
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<classification authority="">20</classification>
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<title>Working paper 96-34 : business economies series</title>
<partNumber>07</partNumber>
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