Centro de Documentación de Fundación MAPFRE - Taking the insurance customer experience to the next level : managing the omni-channel insurance customer

Publication: Daly City : Genesys, 2014Notes: Sumario: Insurance providers must manage a number of journeys across time and channels throughout the customer lifecycle, such as insurer selection, coverage application, policy administration, risk control, claims processing, and coverage renewal. There are a number of significant challenges across these journeys, including growing competition and declining market demand (especially in developed markets), customers shifting from using agents and brokers to direct sales and service, a drive to reduce costs of customer acquisition and service, lack of customer loyalty and trust due to issues over claims handling and payments, and stricter regulation and compliance requirements Materia / lugar / evento: Empresas de seguros Servicio al cliente Seguimiento del cliente Gestión técnica Fidelización de clientes Tramitación de siniestros Compliance Márketing de la empresa de seguros Otros autores: Genesys Telecommunications Laboratories
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