L'Assurance bouscule ses codes : des tendances en mutation

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<subTitle>: des tendances en mutation</subTitle>
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<abstract displayLabel="Summary">L'Observatoire banque-assurance 2014 d'Ipsos révèle qu'une mutation du discours publicitaire des assureurs est en marche. L'institut dresse le panorama des prospectives 2015 en communication. -- Top 10 des investissements publicitaires des assureurs</abstract>
<note type="statement of responsibility">Marie Bourdellès</note>
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<topic>Márketing de la empresa de seguros</topic>
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<geographic>Francia</geographic>
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<title>L'Argus de l'assurance</title>
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<identifier type="issn">1626-4428</identifier>
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<text>28/11/2014 Número 7387 - 28 noviembre 2014 , p. 16-17</text>
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