Centro de Documentacion de Fundación MAPFRE - Seizing the opportunities of digital transformation

Publication: New York [etc.] : Accenture, 2014Notes: Sumario: Improving discrete business processes - or a great deal more -- 141 C-suite insurance executives share their companies' digital strategies -- Insurers quantify the value they expect from digital transformation -- Digital Transformers are moving to the front of the pack -- Balancing digital transformation to meet diverse goals -- Four things to bear in mind when implementing your digital strategyMateria / lugar / evento: Marketing estratégico Mercado de seguros Estrategia empresarial Distribución comercial Imagen de marca Comportamiento del consumidor Servicio al cliente Marketing digital Márketing de la empresa de seguros Otros autores: Accenture
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