Centro de Documentacion de Fundación MAPFRE - Big & fast data : the rise of insight-driven business : insights at the point of action will redefine competitiveness

Publication: Burlington, MA [etc.] : Capgemini, 2015Notes: Sumario: Big data is increasingly about business disruption -- Four ways in which data-driven insights are changing businesses -- Where organizations are today -- Where organizations are going -- Guiding principles for realizing big data value and becoming an insight-led organization -- Conclusion -- Big data versus fast data size isn¿t everythingMateria / lugar / evento: Organizaciones Big data Valor de mercado Comportamiento del consumidor Análisis estratégico Data driven Otros autores: Capgemini
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