Centro de Documentacion de Fundación MAPFRE - The Eight essentials of innovation

MAP20150017536

The Eight essentials of innovation / Marc de Jong, Nathan Marston, and Erik Roth. — New York : McKinsey & Company, 2015

(McKinsey Quarterly ; April 2015)

Sumario: Strategic and organizational factors are what separate successful big-company innovators from the rest of the field -- What innovation leaders say they do right -- Testing for innovation

1. Innovación empresarial . 2. Estrategia empresarial . 3. Efectividad organizacional . I. Marston, Nathan . II. Roth, Erik . III. McKinsey & Company . IV. McKinsey Quarterly . V. Title.