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The Eight essentials of innovation

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<title>Eight essentials of innovation</title>
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<namePart>Jong, Marc de</namePart>
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<namePart>Marston, Nathan</namePart>
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<namePart>Roth, Erik</namePart>
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<publisher>McKinsey & Company</publisher>
<dateIssued>2015</dateIssued>
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<abstract displayLabel="Summary">Strategic and organizational factors are what separate successful big-company innovators from the rest of the field -- What innovation leaders say they do right -- Testing for innovation</abstract>
<note type="statement of responsibility">Marc de Jong, Nathan Marston, and Erik Roth</note>
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<topic>Innovación empresarial</topic>
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<topic>Estrategia empresarial</topic>
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<title>McKinsey Quarterly</title>
<partNumber>April 2015</partNumber>
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