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The Shifting balance of power : consumer survey of financial services buying trends in Europe
Recurso electrónico / electronic resource
MAP20150019387
The Shifting balance of power : consumer survey of financial services buying trends in Europe. — [New York] : Towers Watson, cop. 2015
Sumario: Introduction -- The financial crisis generation -- The move towards market disintermediation -- A dangerous comprehension gap -- Changing influencer networks -- Conclusion: understanding customer needs through analytics
1. Productos financieros ‌. 2. Productos de seguros ‌. 3. Ahorro gestionado ‌. 4. Comportamiento del consumidor ‌. 5. Crisis financiera ‌. 6. Perspectivas económicas ‌. 7. Europa ‌. I. Towers Watson ‌. II. Title.