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Strategy under uncertainty

Recurso electrónico / electronic resource
MARC record
Tag12Value
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001  MAP20150020017
003  MAP
005  20150528150801.0
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008  150528e20150501usa|||| | |00010|eng d
040  ‎$a‎MAP‎$b‎spa‎$d‎MAP
084  ‎$a‎922.111
1001 ‎$0‎MAPA20150011442‎$a‎Courtney, Hugh G.
24500‎$a‎Strategy under uncertainty ‎$c‎Hugh G. Courtney, Jane Kirkland, and S. Patrick Viguerie
520  ‎$a‎The traditional approach to strategy requires precise predictions and thus often leads executives to underestimate uncertainty. This can be downright dangerous. A four-level framework can help: 1. a clear enough future; 2. alternative futures; 3. a range of futures; 4. true ambiguity
650 4‎$0‎MAPA20080606091‎$a‎Estrategia empresarial
650 4‎$0‎MAPA20080565992‎$a‎Incertidumbre
650 4‎$0‎MAPA20080563790‎$a‎Predicciones
650 1‎$0‎MAPA20080607067‎$a‎Management estratégico
650 4‎$0‎MAPA20080541125‎$a‎Futuro
7001 ‎$0‎MAPA20150011459‎$a‎Kirkland, Jane
7001 ‎$0‎MAPA20100010693‎$a‎Viguerie, Patrick
7102 ‎$0‎MAPA20080443139‎$a‎MacKinsey & Company
7404 ‎$a‎The Mckinsey Quarterly
7730 ‎$g‎May 2015 ; p. 81-90‎$d‎[New York] : Mckinsey & Company‎$t‎The McKinsey Quarterly : financial services practice