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Publication: New York [etc] : IBM ExperienceOne : Econsultancy's Research, 2015Notes: Sumario: Consumers today have more power. They engage with brands across multiple channels and demand more relevant experiences along their journey. Brands struggle to keep up with consumers' ever increasing expectations by focusing on personalizing the customer experience. However, we were curious. Are brands efforts to better engage with consumers achieving the desired results?Materia / lugar / evento: Marketing de la marca Gestión de la marca Comportamiento del consumidor Inversiones Experiencia del cliente Marketing de cliente Otros autores: IBM ExperienceOne
Econsultancy¿s Research
Other categories: 922.112.1

The Consumer conversation