Global marketing management : cases and readings

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<title>Global marketing management</title>
<subTitle>: cases and readings</subTitle>
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<namePart>Buzzell, Robert D.</namePart>
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<namePart>Quelch, John A.</namePart>
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<namePart>Bartlett, Christopher A.</namePart>
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<dateIssued encoding="marc">1995</dateIssued>
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<place>
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<publisher>Addison-Wesley</publisher>
<dateIssued> cop. 1995</dateIssued>
<edition>3rd ed</edition>
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<abstract displayLabel="Summary">Designing strategies for global competition -- Global marketing programs -- Organizing and controlling global marketing operations -- Special issues in global marketing</abstract>
<note type="statement of responsibility">Robert D. Buzzell, John A. Quelch, Christopher A. Bartlett</note>
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<topic>Marketing internacional</topic>
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<topic>Management</topic>
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<topic>Globalización de la economía</topic>
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<topic>Casos prácticos</topic>
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