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Transforming the insurance contact center customer experience

Recurso electrónico / Electronic resource
MARC record
Tag12Value
LDR  00000cam a22000004b 4500
001  MAP20150032348
003  MAP
005  20151002160046.0
008  151002s2015 gbr|||| ||| ||eng d
040  ‎$a‎MAP‎$b‎spa‎$d‎MAP
084  ‎$a‎216
1001 ‎$0‎MAPA20110029128‎$a‎McNally, John
24510‎$a‎Transforming the insurance contact center customer experience‎$c‎John McNally
260  ‎$a‎[S.l.]‎$b‎Accenture‎$c‎cop. 2015
520  ‎$a‎Insurers should, the author believes, be looking at how to integrate contact centers within the overall mix of marketing, sales and service; how to make them more efficient and effective; and how to optimize their role in a positive customer experience
650 4‎$0‎MAPA20080561543‎$a‎Call centers
650 4‎$0‎MAPA20080593483‎$a‎Servicio al cliente
650 4‎$0‎MAPA20080631925‎$a‎Nuevas tecnologías de la información
650 4‎$0‎MAPA20080606091‎$a‎Estrategia empresarial
650 4‎$0‎MAPA20080590567‎$a‎Empresas de seguros
650 4‎$0‎MAPA20150006509‎$a‎Experiencia del cliente
7102 ‎$0‎MAPA20080436353‎$a‎Accenture