Transforming the insurance contact center customer experience

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<namePart>McNally, John</namePart>
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<publisher>Accenture</publisher>
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<abstract displayLabel="Summary">Insurers should, the author believes, be looking at how to integrate contact centers within the overall mix of marketing, sales and service; how to make them more efficient and effective; and how to optimize their role in a positive customer experience</abstract>
<note type="statement of responsibility">John McNally</note>
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<topic>Call centers</topic>
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<subject xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080593483">
<topic>Servicio al cliente</topic>
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<subject xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080631925">
<topic>Nuevas tecnologías de la información</topic>
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<topic>Estrategia empresarial</topic>
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<topic>Empresas de seguros</topic>
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<topic>Experiencia del cliente</topic>
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