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Behind China's runaway online-to-offline commerce

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<title>ehind China's runaway online-to-offline commerce</title>
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<title>The Mckinsey Quarterly</title>
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<namePart>Zhang, Wings</namePart>
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<abstract displayLabel="Summary">A flood of liquidity has produced huge subsidies and Deep discounts in an app-driven marketplace</abstract>
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<title>The McKinsey Quarterly : financial services practice</title>
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<text>December 2015 ; p. 1-2</text>
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