Search

Behind China's runaway online-to-offline commerce

<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd">
  <record>
    <leader>00000cab a22000004b 4500</leader>
    <controlfield tag="001">MAP20160001716</controlfield>
    <controlfield tag="003">MAP</controlfield>
    <controlfield tag="005">20220901125644.0</controlfield>
    <controlfield tag="007">hzruuu---uuuu</controlfield>
    <controlfield tag="008">160118e20151201usa||||    | |00010|eng d</controlfield>
    <datafield tag="040" ind1=" " ind2=" ">
      <subfield code="a">MAP</subfield>
      <subfield code="b">spa</subfield>
      <subfield code="d">MAP</subfield>
    </datafield>
    <datafield tag="084" ind1=" " ind2=" ">
      <subfield code="a">921.5</subfield>
    </datafield>
    <datafield tag="100" ind1="1" ind2=" ">
      <subfield code="0">MAPA20160001280</subfield>
      <subfield code="a">Zhang, Wings</subfield>
    </datafield>
    <datafield tag="245" ind1="0" ind2="1">
      <subfield code="a">Behind China's runaway online-to-offline commerce</subfield>
      <subfield code="c">Wings Zhang</subfield>
    </datafield>
    <datafield tag="520" ind1=" " ind2=" ">
      <subfield code="a">A flood of liquidity has produced huge subsidies and Deep discounts in an app-driven marketplace</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="4">
      <subfield code="0">MAPA20080595296</subfield>
      <subfield code="a">Comercio electrónico</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="4">
      <subfield code="0">MAPA20080547967</subfield>
      <subfield code="a">Liquidez</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="4">
      <subfield code="0">MAPA20080600648</subfield>
      <subfield code="a">Crecimiento económico</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="4">
      <subfield code="0">MAPA20080594602</subfield>
      <subfield code="a">Análisis de mercados</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2=" ">
      <subfield code="0">MAPA20080547738</subfield>
      <subfield code="a">Internet</subfield>
    </datafield>
    <datafield tag="710" ind1="2" ind2=" ">
      <subfield code="0">MAPA20080443139</subfield>
      <subfield code="a">MacKinsey & Company</subfield>
    </datafield>
    <datafield tag="740" ind1="4" ind2=" ">
      <subfield code="a">The Mckinsey Quarterly</subfield>
    </datafield>
    <datafield tag="773" ind1="0" ind2=" ">
      <subfield code="g">December 2015 ; p. 1-2</subfield>
      <subfield code="d">[New York] : Mckinsey & Company</subfield>
      <subfield code="t">The McKinsey Quarterly : financial services practice</subfield>
    </datafield>
  </record>
</collection>