Customer retention and price elasticity : are motor insurance policies homogeneous with respect to loyalty?

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<title>Customer retention and price elasticity</title>
<subTitle>: are motor insurance policies homogeneous with respect to loyalty?</subTitle>
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<namePart>Guillén Estany, Montserrat</namePart>
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<namePart>Pérez Marín, Ana María</namePart>
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<namePart>Guelman, Leo</namePart>
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<abstract displayLabel="Summary">Insurance companies operate in a more competitive environment than they used to do in the past.  Customers easily switch from one insurer to another. Nowadays, the central problem for insurance companies is not only to create and launch new products for the market, but additionally to achieve commercial success by retaining customers. Policy cancellations and lapses strongly in uence the position of the company in the market and its level of risk. Understanding customer behavior is extremely valuable for insurers</abstract>
<note type="statement of responsibility">Montserrat Guillén, Ana María Pérez Marín and Leo Guelman</note>
<subject xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080603779">
<topic>Seguro de automóviles</topic>
</subject>
<subject xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20130016948">
<topic>Retención de clientes</topic>
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<subject xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080578879">
<topic>Análisis empírico</topic>
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<subject xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080614126">
<topic>Fidelización de clientes</topic>
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<subject xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20120006287">
<topic>Elasticidad</topic>
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