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Insurance customer relationship management in the digital age
Recurso electrónico / Electronic resource
Section: Articles
Title: Insurance customer relationship management in the digital age / Mark BreadingAuthor: Breading, Mark ‌
Notes: Sumario: CRM capabilities are mandatory for gaining a deeper understanding of customersRelated records: En: Property Casualty 360º. - Mar 25, 2016 ; 2 p.Materia / lugar / evento: Nuevas tecnologías ‌Empresas de seguros ‌Comportamiento del consumidor ‌CRM ‌Servicio al cliente ‌Fidelización de clientes ‌Marketing estratégico ‌Márketing de la empresa de seguros ‌Other categories: 217
Rights: In Copyright (InC)