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Insurance customer relationship management in the digital age
Recurso electrónico / Electronic resource
MAP20160011821
Breading, Mark ‌
Insurance customer relationship management in the digital age / Mark Breading
Sumario: CRM capabilities are mandatory for gaining a deeper understanding of customers
En: Property Casualty 360º. - Mar 25, 2016 ; 2 p
1. Nuevas tecnologías ‌. 2. Empresas de seguros ‌. 3. Comportamiento del consumidor ‌. 4. CRM ‌. 5. Servicio al cliente ‌. 6. Fidelización de clientes ‌. 7. Marketing estratégico ‌. 8. Márketing de la empresa de seguros ‌. I. Title.