Insurance customer relationship management in the digital age

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<namePart>Breading, Mark</namePart>
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<abstract displayLabel="Summary">CRM capabilities are mandatory for gaining a deeper understanding of customers</abstract>
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<topic>Servicio al cliente</topic>
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<subject xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080614126">
<topic>Fidelización de clientes</topic>
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<topic>Marketing estratégico</topic>
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<subject xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20190001328">
<topic>Márketing de la empresa de seguros</topic>
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<title>Property Casualty 360º</title>
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<text>Mar 25, 2016 ; 2 p.</text>
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