Investigación de mercados y estrategia de marketing

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<namePart>Bello Acebrón, Laurentino</namePart>
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<namePart>Vázquez Casielles, Rodolfo</namePart>
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<namePart>Trespalacios Gutiérrez, Juan Antonio</namePart>
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<dateIssued>1996</dateIssued>
<edition>2ª ed</edition>
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<abstract displayLabel="Summary">Perspectivas sobre la gestión del marketing en la empresa -- El conocimiento del mercado -- Análisis del mercado relevante para la empresa -- Diseño de estrategias de marketing</abstract>
<note type="statement of responsibility">Laurentino Bello Acebrón, Rodolfo Vázquez Casielles, Juan Antonio Trespalacios Gutiérrez</note>
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<topic>Empresas</topic>
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<topic>Marketing</topic>
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<topic>Investigación comercial</topic>
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<topic>Marketing estratégico</topic>
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